How to Break the Language Barrier

One of the best tools available on the internet is Google Translate. The problem is, most users that use it, have to. I get “pitching” emails from people who I may be connected with or who wish to connect on LinkedIn, Viadeo and other international community sites and they are sent in their own language. So, it’s up to me to copy and paste the content written in French, Italian, or another language into Google Translate to discover what the message is about. But how many will do this? What percentage do you think will just delete the email? I…

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Getting Ready for the Self-Publishing Book Expo

It’s coming! In just two weeks (Saturday, Nov. 9)  authors, publishers and designers will meet up at the Self-Publishing Book Expo, being held at the Hotel Pennsylvania in Manhattan! I’m excited to be on a panel with Andy Carpenter and Mallory Rock, talking about book design and answering your many questions about self-publishing. Thinking ahead, I know one of the most asked questions will be, “Where do I begin?” Yes, I understand why so many ask this very question. You’ve spent months if not years crafting your story and now that it’s ready, you’re stuck. Your published book is tied…

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Why Hourly Rates Don’t Work

Yes, the title is exactly what I meant to write. Why hourly rates don’t work. A potential client writes and says, “I may have some projects coming up and I’m wondering what your hourly rate is?” I respond by telling her my hourly rate. She responds and says, “Well that may be too high for these assignments, but I’ll keep you in mind.” So I write back and add, “perhaps it would be best if I wrote you flat fee estimates, because it’s always better if I’m bidding on the work to be done.” The reason I’m sharing this exchange…

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What Does a Speaker Need Visually for Events?

Authors and speakers pick up speaking gigs all the time and they should have a handy checklist of what they need to bring along or send ahead. Planning out exactly what you will be featuring at your vendor table and surrounding area based on your business and what you are speaking about is also key. Every gig may be different, for example, I’ll be a panelist at an upcoming conference and won’t have a vendor table, but I will bring business cards and/or postcards as well as maybe a handout for the audience after the discussion. Whereas at a recent…

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The Value of a Great Book Cover

I’ve been following a discussion on LinkedIn called, How much would you pay for a custom cover design? First and foremost I want to say that a book cover design should not be measured by how much you paid for it, but whether the concept and design will be effective in advertising the content within. You worked on the writing of that content perhaps for years. Are you saying that the cover that represents that heartache and struggle is not worth investing in? Something that will have your name on it and you will proudly hand out to others at…

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