Branding at the Book Expo 2014

Walking around the Javits Center at the 2014 Book Expo, taking in the book covers, booth signage and branding of companies, some hanging down from the ceiling, one can be overwhelmed visually. But after all these years, I have selective vision. I can scan quickly and be stimulated by the less is more factor. Booths that had a barrage of books didn’t catch my eye, but there were a few booths that designed some terrific, large scale posters and your eye could take that all in. They were also positioned at an angle which helped to draw even more attention…

Read more

Questions Authors Ask Designers – Part One – Book Covers

I’ve served as a panelist at quite a few book conferences, so I’ve heard many of the questions authors have about design topics.  In part one of this series, we look at book covers. “How can you make my cover stick out from the crowd so that it’s memorable, but in a good way?” First, we explore what the book is about, and who it is meant to serve. What is the topic/genre, and what has been done before? Were those books successful and whether yes or no, why? The cover is about advertising what’s inside. It cannot give everything…

Read more

Authors: Lessons from Public Speaking Coaches

If you are an author, it’s time to realize you need to think beyond the book. Even before you’ve published, you should be building an audience through your website, email marketing and social media. This way when the books are ready, (either paperback, hard cover or ebook) you have a captive audience and are ready for speaking events and readings. Over at Broadcast Louder, my educational webinar series for entrepreneurs and creatives, I have been fortunate to book a few of the top public speaking coaches. I am including the links to two of those webinars, so you can gain…

Read more

Getting Ready for the Self-Publishing Book Expo

It’s coming! In just two weeks (Saturday, Nov. 9)  authors, publishers and designers will meet up at the Self-Publishing Book Expo, being held at the Hotel Pennsylvania in Manhattan! I’m excited to be on a panel with Andy Carpenter and Mallory Rock, talking about book design and answering your many questions about self-publishing. Thinking ahead, I know one of the most asked questions will be, “Where do I begin?” Yes, I understand why so many ask this very question. You’ve spent months if not years crafting your story and now that it’s ready, you’re stuck. Your published book is tied…

Read more