Branding at the Book Expo 2014

Walking around the Javits Center at the 2014 Book Expo, taking in the book covers, booth signage and branding of companies, some hanging down from the ceiling, one can be overwhelmed visually. But after all these years, I have selective vision. I can scan quickly and be stimulated by the less is more factor. Booths that had a barrage of books didn’t catch my eye, but there were a few booths that designed some terrific, large scale posters and your eye could take that all in. They were also positioned at an angle which helped to draw even more attention…

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