Digitally Drawn versus Traditional Illustration in Books

In the early 90s, as an art director at Macmillan Publishing, one of the book projects on my list was the 1st edition of The Macmillan Visual Dictionary. What made this book stand out at the time were the visually consistent digitally drawn illustrations. When I first got to see the artwork being created on the computer, I remember being amazed. Quebec / Amerique International would send us interior proofs to look over. It was also a massive undertaking because it was such a huge book, with 3,500 color illustrations being created for the interior. Selecting the art that would…

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Branding at the Book Expo 2014

Walking around the Javits Center at the 2014 Book Expo, taking in the book covers, booth signage and branding of companies, some hanging down from the ceiling, one can be overwhelmed visually. But after all these years, I have selective vision. I can scan quickly and be stimulated by the less is more factor. Booths that had a barrage of books didn’t catch my eye, but there were a few booths that designed some terrific, large scale posters and your eye could take that all in. They were also positioned at an angle which helped to draw even more attention…

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Questions Authors Ask Designers – Part One – Book Covers

I’ve served as a panelist at quite a few book conferences, so I’ve heard many of the questions authors have about design topics.  In part one of this series, we look at book covers. “How can you make my cover stick out from the crowd so that it’s memorable, but in a good way?” First, we explore what the book is about, and who it is meant to serve. What is the topic/genre, and what has been done before? Were those books successful and whether yes or no, why? The cover is about advertising what’s inside. It cannot give everything…

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Authors: Lessons from Public Speaking Coaches

If you are an author, it’s time to realize you need to think beyond the book. Even before you’ve published, you should be building an audience through your website, email marketing and social media. This way when the books are ready, (either paperback, hard cover or ebook) you have a captive audience and are ready for speaking events and readings. Over at Broadcast Louder, my educational webinar series for entrepreneurs and creatives, I have been fortunate to book a few of the top public speaking coaches. I am including the links to two of those webinars, so you can gain…

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How to Break the Language Barrier

One of the best tools available on the internet is Google Translate. The problem is, most users that use it, have to. I get “pitching” emails from people who I may be connected with or who wish to connect on LinkedIn, Viadeo and other international community sites and they are sent in their own language. So, it’s up to me to copy and paste the content written in French, Italian, or another language into Google Translate to discover what the message is about. But how many will do this? What percentage do you think will just delete the email? I…

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