30 Designers for NaNoWriMo

I’m excited to share that I have been selected to be one of the 30 book cover designers to be matched up with one of 30 writers for #NaNoWriMo (National Novel Writing Month)! Soon thousands of writers will take the 30 day challenge and complete their novel during the month of November. In addition: Every November, the Young Writers Program works with 100,000 students and educators, and 2,000 classrooms around the world. So stay tuned as I await the novel brief and report as this exciting project nears. _______________________________________________ Update: October 30, 2015 I have received the synopsis of the…

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Branding at the Book Expo 2014

Walking around the Javits Center at the 2014 Book Expo, taking in the book covers, booth signage and branding of companies, some hanging down from the ceiling, one can be overwhelmed visually. But after all these years, I have selective vision. I can scan quickly and be stimulated by the less is more factor. Booths that had a barrage of books didn’t catch my eye, but there were a few booths that designed some terrific, large scale posters and your eye could take that all in. They were also positioned at an angle which helped to draw even more attention…

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Questions Authors Ask Designers – Part One – Book Covers

I’ve served as a panelist at quite a few book conferences, so I’ve heard many of the questions authors have about design topics.  In part one of this series, we look at book covers. “How can you make my cover stick out from the crowd so that it’s memorable, but in a good way?” First, we explore what the book is about, and who it is meant to serve. What is the topic/genre, and what has been done before? Were those books successful and whether yes or no, why? The cover is about advertising what’s inside. It cannot give everything…

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Authors: Lessons from Public Speaking Coaches

If you are an author, it’s time to realize you need to think beyond the book. Even before you’ve published, you should be building an audience through your website, email marketing and social media. This way when the books are ready, (either paperback, hard cover or ebook) you have a captive audience and are ready for speaking events and readings. Over at Broadcast Louder, my educational webinar series for entrepreneurs and creatives, I have been fortunate to book a few of the top public speaking coaches. I am including the links to two of those webinars, so you can gain…

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How to Break the Language Barrier

One of the best tools available on the internet is Google Translate. The problem is, most users that use it, have to. I get “pitching” emails from people who I may be connected with or who wish to connect on LinkedIn, Viadeo and other international community sites and they are sent in their own language. So, it’s up to me to copy and paste the content written in French, Italian, or another language into Google Translate to discover what the message is about. But how many will do this? What percentage do you think will just delete the email? I…

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