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John Crittenden
As a newspaperman for the past several decades who was briefly a book publicist myself, I've seen a lot of book promotion material pass through my hands and the hands of other journalists. This is THE most complete list of what today's authors must do, at minimum, to promote a book, and it's all in one post! Congratulations for saying this in a valuable way. Authors need to know this. This needs to be shared.
Thanks John. I couldn’t agree more. Authors spend their valuable time crafting a book but then don’t know what to do once the book is published. – Susan
Interesting to read in the comments that people want the feeling or flavor of the book to be conveyed on the cover but do not want the cover to give away the story. This has been my philosophy for every cover I have designed. The discussion about print vs. digital is interesting as well. While there is no doubt that there are differences between print and digital, the core underpinnings of a cover still remain the same. Print covers need to look good in the small book of the month club ad but a small thumbnail cover on a website usually enjoys the ability to enlarge itself many times over with the click of a mouse. If the concept is flawed, it is flawed in any medium. A bad movie is a bad movie whether it is viewed in a theater, on television or an iPad. What attracts you to a book sometimes just can’t be explained. If I look at a cover and say to myself, “I wish I did that”, in my mind, its a winner.
Lon, we’ve been on a long design road, you and I, and many books too! I have the highest respect for those that can design a “great” cover and you my long-time friend can do just that! – Sue
In this virtual world, I almost never meet my clients, and with ebooks – no longer have print samples. Digital, full in. Credentials, referrals, and word of mouth are my number one sales tool. I love having clients all over the country.
Yes, this is the only way to go. When I do copywriting — http://justtherightwords.com — I only do project quotes. I know I'm only going to be billing for actual intensive, focused work. I'm going to be doing the hand holding and research, if needed, for free, and it's best if I admit it to myself upfront. The client gets one figure, and doesn't have to worry that I'm running up the hours. I get one time frame to shoot for, which helps focus. We're not taxi drivers, or lawyers, so why charge by the minute.
Agreed. The "perfecting" part always takes me a few attempts (completing a client's time line, say) and there's no way that I'd charge by the hour–they'd run in the other direction! Thanks for sharing this!
I deal in value based, flat design fees. This saves my client from worrying about going over budget and helps me to predetermine my income. Most people don’t realize how many hours we work that are not billable. I teach this in my http://www.InclinedToDesign.biz training program. I also never disclose my hourly fee to my clients. The “cookie cutter” approach to billing has proven ineffective for me. Clients want to pay for the result not a process.
Thank you Jackson! Exactly right! I’m going to check out your training program! You might also want to see my webinar series over at: http://broadcastlouder.com – Perhaps you’d like to participate in the Winter season? – Susan
Lynne, There are some community sites such as Viadio and InterNations, where the community it international, and the emails come in their own native language. If a site is going to build it so an international community comes, it should translate it before it’s emailed to you, and you can specify your native language. – Sue 🙂
With havin so much content and articles do you ever run into any
problems of plagorism or copyright infringement? My site has
a lot of completely unique content I’ve either created
myself or outsourced but it looks like a lot of it is popping it up all over the internet without my permission. Do you know any solutions to help protect against content from being
ripped off? I’d truly appreciate it.
I believe it’s important to put information out there, that others will hopefully find valuable. We always hope that others will do the right thing by crediting where they find info, like I do. We can only hope for people to do the right thing. – Susan
Thank you for putting all these wonderful tips together in one post. Writing the book is the easy part, promoting.. well, that’s a book all in itself.
Thank you.
Hi Donna, Thank you so much and I’m sorry for the delayed response! I am going to build a course on Udemy just for authors. What would you like to see included? Would so appreciate your feedback. – Susan
As a newspaperman for the past several decades who was briefly a book publicist myself, I've seen a lot of book promotion material pass through my hands and the hands of other journalists. This is THE most complete list of what today's authors must do, at minimum, to promote a book, and it's all in one post! Congratulations for saying this in a valuable way. Authors need to know this. This needs to be shared.
Thanks John. I couldn’t agree more. Authors spend their valuable time crafting a book but then don’t know what to do once the book is published. – Susan
Interesting to read in the comments that people want the feeling or flavor of the book to be conveyed on the cover but do not want the cover to give away the story. This has been my philosophy for every cover I have designed. The discussion about print vs. digital is interesting as well. While there is no doubt that there are differences between print and digital, the core underpinnings of a cover still remain the same. Print covers need to look good in the small book of the month club ad but a small thumbnail cover on a website usually enjoys the ability to enlarge itself many times over with the click of a mouse. If the concept is flawed, it is flawed in any medium. A bad movie is a bad movie whether it is viewed in a theater, on television or an iPad. What attracts you to a book sometimes just can’t be explained. If I look at a cover and say to myself, “I wish I did that”, in my mind, its a winner.
Lon, we’ve been on a long design road, you and I, and many books too! I have the highest respect for those that can design a “great” cover and you my long-time friend can do just that! – Sue
Great article. A must read for designers and book lovers.
In this virtual world, I almost never meet my clients, and with ebooks – no longer have print samples. Digital, full in. Credentials, referrals, and word of mouth are my number one sales tool. I love having clients all over the country.
Thanks Jackie. Yes the digital world with network and relationship marketing. So I guess that’s a no to using the print portfolio anymore.
Pingback: The Value of a Great Book Cover | Books and Branding
I think what is important to note is the high level of quality in children's books that you are collecting as well. These are great books.
Thanks so much for your comment. I have many more and will add a few more to showcase soon. – Susan
Thanks so much for sharing! To follow on Facebook also, http://www.facebook.com/booksandbranding
Yes, this is the only way to go. When I do copywriting — http://justtherightwords.com — I only do project quotes. I know I'm only going to be billing for actual intensive, focused work. I'm going to be doing the hand holding and research, if needed, for free, and it's best if I admit it to myself upfront. The client gets one figure, and doesn't have to worry that I'm running up the hours. I get one time frame to shoot for, which helps focus. We're not taxi drivers, or lawyers, so why charge by the minute.
Agreed. The "perfecting" part always takes me a few attempts (completing a client's time line, say) and there's no way that I'd charge by the hour–they'd run in the other direction! Thanks for sharing this!
Great blog Susan!
I deal in value based, flat design fees. This saves my client from worrying about going over budget and helps me to predetermine my income. Most people don’t realize how many hours we work that are not billable. I teach this in my http://www.InclinedToDesign.biz training program. I also never disclose my hourly fee to my clients. The “cookie cutter” approach to billing has proven ineffective for me. Clients want to pay for the result not a process.
Thank you Jackson! Exactly right! I’m going to check out your training program! You might also want to see my webinar series over at: http://broadcastlouder.com – Perhaps you’d like to participate in the Winter season? – Susan
Correct! I completely agree. I usually think its spam when I receive emails with different languages.
Lynne, There are some community sites such as Viadio and InterNations, where the community it international, and the emails come in their own native language. If a site is going to build it so an international community comes, it should translate it before it’s emailed to you, and you can specify your native language. – Sue 🙂
With havin so much content and articles do you ever run into any
problems of plagorism or copyright infringement? My site has
a lot of completely unique content I’ve either created
myself or outsourced but it looks like a lot of it is popping it up all over the internet without my permission. Do you know any solutions to help protect against content from being
ripped off? I’d truly appreciate it.
I believe it’s important to put information out there, that others will hopefully find valuable. We always hope that others will do the right thing by crediting where they find info, like I do. We can only hope for people to do the right thing. – Susan
Thank you for putting all these wonderful tips together in one post. Writing the book is the easy part, promoting.. well, that’s a book all in itself.
Thank you.
Hi Donna, Thank you so much and I’m sorry for the delayed response! I am going to build a course on Udemy just for authors. What would you like to see included? Would so appreciate your feedback. – Susan