Images tagged "tom-wolfe-website-design"

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  1. John Crittenden

    As a newspaperman for the past several decades who was briefly a book publicist myself, I've seen a lot of book promotion material pass through my hands and the hands of other journalists. This is THE most complete list of what today's authors must do, at minimum, to promote a book, and it's all in one post! Congratulations for saying this in a valuable way. Authors need to know this. This needs to be shared.

    1. Susan Newman

      Thanks John. I couldn’t agree more. Authors spend their valuable time crafting a book but then don’t know what to do once the book is published. – Susan

  2. Lon Kirschner

    Interesting to read in the comments that people want the feeling or flavor of the book to be conveyed on the cover but do not want the cover to give away the story. This has been my philosophy for every cover I have designed. The discussion about print vs. digital is interesting as well. While there is no doubt that there are differences between print and digital, the core underpinnings of a cover still remain the same. Print covers need to look good in the small book of the month club ad but a small thumbnail cover on a website usually enjoys the ability to enlarge itself many times over with the click of a mouse. If the concept is flawed, it is flawed in any medium. A bad movie is a bad movie whether it is viewed in a theater, on television or an iPad. What attracts you to a book sometimes just can’t be explained. If I look at a cover and say to myself, “I wish I did that”, in my mind, its a winner.

    1. Susan Newman

      Lon, we’ve been on a long design road, you and I, and many books too! I have the highest respect for those that can design a “great” cover and you my long-time friend can do just that! – Sue

  3. Jackie Meyer

    In this virtual world, I almost never meet my clients, and with ebooks – no longer have print samples. Digital, full in. Credentials, referrals, and word of mouth are my number one sales tool. I love having clients all over the country.

    1. Susan Newman

      Thanks Jackie. Yes the digital world with network and relationship marketing. So I guess that’s a no to using the print portfolio anymore.

  4. Pingback: The Value of a Great Book Cover | Books and Branding

  5. John Crittenden

    Yes, this is the only way to go. When I do copywriting — — I only do project quotes. I know I'm only going to be billing for actual intensive, focused work. I'm going to be doing the hand holding and research, if needed, for free, and it's best if I admit it to myself upfront. The client gets one figure, and doesn't have to worry that I'm running up the hours. I get one time frame to shoot for, which helps focus. We're not taxi drivers, or lawyers, so why charge by the minute.

  6. Jackson Lane West

    Great blog Susan!

    I deal in value based, flat design fees. This saves my client from worrying about going over budget and helps me to predetermine my income. Most people don’t realize how many hours we work that are not billable. I teach this in my training program. I also never disclose my hourly fee to my clients. The “cookie cutter” approach to billing has proven ineffective for me. Clients want to pay for the result not a process.

    1. Susan Newman

      Lynne, There are some community sites such as Viadio and InterNations, where the community it international, and the emails come in their own native language. If a site is going to build it so an international community comes, it should translate it before it’s emailed to you, and you can specify your native language. – Sue 🙂

  7. product launches

    With havin so much content and articles do you ever run into any
    problems of plagorism or copyright infringement? My site has
    a lot of completely unique content I’ve either created
    myself or outsourced but it looks like a lot of it is popping it up all over the internet without my permission. Do you know any solutions to help protect against content from being
    ripped off? I’d truly appreciate it.

    1. Susan Newman

      I believe it’s important to put information out there, that others will hopefully find valuable. We always hope that others will do the right thing by crediting where they find info, like I do. We can only hope for people to do the right thing. – Susan

    1. Susan Newman

      Hi Donna, Thank you so much and I’m sorry for the delayed response! I am going to build a course on Udemy just for authors. What would you like to see included? Would so appreciate your feedback. – Susan