Printed Books vs Web Only Versions: Case Study of The Baseball Encyclopedia

A funny thing happened today… I was reminded about the way things used to be. Many years ago I was given the task of creating a brand new look to the infamous “Baseball Encyclopedia.” In my mind I wanted to move far away from the old versions that were just blue, red or green and do something fresh and exciting. As an art director at the old Macmillan, I conceptualized the line-up of bats to be displayed and engaged the photographer, Jim Cornfield to shoot the image. Then I decided on Todd Radom, whose iconic baseball logos I’d admired for…

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