How to Boost Your Brand With a SuperDuper Book

Whenever an entrepreneur / expert is called to make an appearance on tv and radio or in person at a speaking event, you know what the first question they ask is, right? Do you have a book? Of course, in most cases they were asked to appear because of their book. It’s the book that gave them that credibility. Whether I’m watching the PBS Newshour or Bill Maher’s Real Time, each invited guest is announced and they hold up or show their latest published book. In March, I was asked to speak at NAWBO Pittsburgh and was setting up my…

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