Getting Ready for the Self-Publishing Book Expo

It’s coming! In just two weeks (Saturday, Nov. 9)  authors, publishers and designers will meet up at the Self-Publishing Book Expo, being held at the Hotel Pennsylvania in Manhattan! I’m excited to be on a panel with Andy Carpenter and Mallory Rock, talking about book design and answering your many questions about self-publishing. Thinking ahead, I know one of the most asked questions will be, “Where do I begin?” Yes, I understand why so many ask this very question. You’ve spent months if not years crafting your story and now that it’s ready, you’re stuck. Your published book is tied…

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Book and Author Branding: What Makes A Great Book Design?

You name the book category, I’ve done it, but when it comes to actually expressing the answer to this question, I couldn’t seem to get the words out right away. I’ve thought long and hard and I am ready to answer it now. They say a picture is worth a thousand words and I’m sure I could show a bunch of covers that I think are terrific (see a few below). They would each have just the right “something” that makes them accomplish their goals in sensibility, reach and sales. What it really takes to create an award winning, high…

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