Why Hourly Rates Don’t Work

Yes, the title is exactly what I meant to write. Why hourly rates don’t work. A potential client writes and says, “I may have some projects coming up and I’m wondering what your hourly rate is?” I respond by telling her my hourly rate. She responds and says, “Well that may be too high for these assignments, but I’ll keep you in mind.” So I write back and add, “perhaps it would be best if I wrote you flat fee estimates, because it’s always better if I’m bidding on the work to be done.” The reason I’m sharing this exchange…

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