Book and Author Branding: What Makes A Great Book Design?

You name the book category, I’ve done it, but when it comes to actually expressing the answer to this question, I couldn’t seem to get the words out right away. I’ve thought long and hard and I am ready to answer it now. They say a picture is worth a thousand words and I’m sure I could show a bunch of covers that I think are terrific (see a few below). They would each have just the right “something” that makes them accomplish their goals in sensibility, reach and sales. What it really takes to create an award winning, high…

Read more